By Kevin Howley
Combining unique examine with comparative and theoretical research, Kevin Howley examines a couple of various group media equivalent to radio, tv, and print media, and appears on the manner they effect at the lives of these who produce and devour them. He additionally addresses broader theoretical and philosophical matters comparable to the half group media can play in selling participatory democracy and giving the socially and economically deprived entry to the general public sphere.
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Extra info for Community Media: People, Places, and Communication Technologies
Moreover, evidence suggests that the global diffusion of communication texts and technologies does help to promote literacy skills and to open up educational and employment opportunities for people around the world (UNESCO 1982). From this perspective, then, communication texts and technologies are but one site of cultural contact, which allow individuals to construct identities, based upon values, norms, and practices that challenge and sometimes subvert extant power relations and structures. Taking a nostalgic or romanticized perspective to local cultures, therefore, fails to appreciate two fundamental aspects of culture.
Treating the public primarily as consumers – rather than as citizens with a stake in social, economic, and cultural policy decisions – corporate media depoliticizes both the public and private spheres. In their efforts to deliver audiences to advertisers, commercial media socialize people to believe that health, happiness, and the good life are to be found in the implacable, competitive pursuit of consumer goods. This is not to suggest that advertising is entirely successful in its efforts to mold buying habits and manipulate consumer behaviors; advertising campaigns routinely fail and persuasive pitches often miss their mark.
For instance, the NFCB noted that community radio in the United States has a long tradition of providing local, regional, and national news to thousands of listeners across the country. ” The IMF decision, therefore, effectively prevented whole populations from learning about, let alone commenting on, decisions that have a direct effect on their lives and their communities. Other objections focused on the question of professionalism, a slippery distinction to be sure, but one that was central to the IMF’s outright dismissal of community and independent journalists.