Communication Yearbook 11 by James A. Anderson

By James A. Anderson

This quantity of Communication Yearbook develops and improves the annual's remarkable culture of supplying the easiest of present study in communique technology. It differs from its predecessors in that every bankruptcy involves a huge paintings and criticisms of it, facing such themes because the idea of mediation, powerful coverage for well-being care communique and feminist feedback of tv. different components lined contain organizational surroundings and the concept that of the empowering association, the point of view opened via dialog research and agenda-setting learn. In each one case a perceptive and incisive critique of each bankruptcy is supplied by means of a number of significant conversation scholars.

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Deviations by female characters in the direction of masculine qualities were acceptable because those qualities are valued. Conversely, male deviations from the male role remained highly unacceptable. Viewers' perceptions. Viewers' perceptions of the sex role or sex traits of television characters, however, may depend upon the way they perceive themselves. S. television using the Bem Sex-Role Inventory and also looked at how these perceptions were related to viewers' self-ratings on the same scale.

Television viewing and public trust. British Journal of Social Psychology, 22, 174ยท176. Halloran, J. , & Croll, P. (1972). Television programmes in Great Britain. In G. A. Comstock & E. A. ), Television and social behavior. Vol. 1: Content and control (pp. 415-492). Washington, DC: Government Printing Office. , & Pingree, S. (1982). Television influence on social reality. In D. Pearl, L. Bouthilet, & J. ), Television and behavior: In ten years ofscientific progress and implications for the eighties.

Journal of Advertising Research, 19,23-28. , & Wheeler, P. (1973). World of work on TV: Ethnic and sex representation in TV drama. Journal of Broadcasting, 11,201-214. Sharits, N", & Lammers, B. H. (1983). Perceived attributes of models in prime-time and daytime television commercials: A person perception approach. Journal of Marketing Research, 20, 64-73. Signorielli, N. (1984). The demography of the television world. In G. Melischek, K. , Rosengren, &J. ), Cultural Indicators: An International Symposium.

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