Communication for Development and Social Change by Jan Servaes

By Jan Servaes

This quantity underlines that improvement conversation: - Is, at the start, approximately humans and the method had to facilitate their sharing of information and perceptions so that it will impact optimistic developmental change.- is predicated on discussion, that is essential to advertise stakeholders' participation. Such participation is required with a view to comprehend stakeholder perceptions, views, values, attitudes and practices to allow them to be integrated into the layout and implementation of improvement initiatives.- Follows the two-way, horizontal version and never the conventional one-way, vertical version of Sender-Message-Channel-Receiver and more and more uses rising many to many varieties of conversation made attainable via new applied sciences. - supplies voice to these most influenced by means of the improvement issue(s) at stake, letting them take part at once in defining and enforcing options and selecting improvement directions.- acknowledges that fact is essentially socially constructed-and hence culture-specific. the results are that there could be varied realities (or diverse perceptions of an analogous fact) for a similar state of affairs based on particular teams' perceptions and wishes. therefore the function of improvement and through extension communique isn't really to "impose" the proper fact, yet relatively to foster discussion to facilitate mutual knowing between various views. - makes use of a couple of instruments, concepts, media and techniques to facilitate mutual knowing, outline and bridge transformations of perceptions, and take motion in the direction of swap, in accordance with the actual wishes of the improvement initiative. those instruments and strategies might be utilized in an built-in manner and are optimal while used initially of improvement initiatives.Jan Servaes is Professor and Chair of the dep. of conversation on the college of Massachusetts at Amherst.

Show description

Read or Download Communication for Development and Social Change PDF

Best communication & media studies books

The political economy of the media vol.2

Those volumes assemble key readings within the political economic system of the mass media. the gathering offers a collection of texts defining, reading and explaining where of the mass media in sleek society.

The Digital Dialectic: New Essays on New Media (Leonardo Books)

Desktops associated with networks have created the 1st greatly used structures that let participants to create, distribute, and obtain audiovisual content material with an identical field. They problem theorists of electronic tradition to enhance interaction-based versions to exchange the extra primitive versions that permit merely passive use.

Opportunities in Publishing Careers (Vgm Opportunities)

Bargains an outline of journal, newspaper, and ebook publishing and discusses employment outlook, occupation development, academic standards, and wage possibilities.

Bad News for Refugees

Undesirable information for Refugees analyses the political, financial and environmental contexts of migration and appears in particular at how refugees and asylum seekers were stigmatised in political rhetoric and in media assurance. via forensic examine it indicates how hysterical and faulty media money owed act to legitimise political motion which could have poor effects either at the lives of refugees and in addition on confirmed migrant groups.

Extra resources for Communication for Development and Social Change

Example text

Satellite technology can be used to track hurricanes and map land areas belonging to indigenous populations but it can also be used for military purposes. What is important and often neglected are engagements with the policy implications supportive of the use of IT in development, for instance the logic of cost-effectiveness and efficiency. Take for instance the use of IT in education—through distance learning and in the context of local learning initiatives. The logic that is frequently used to favour distance learning over conventional education is ease of delivery, universality and cost-effectiveness.

It is inclusive in the sense that it caters to every community that can afford to buy or sell something or the other. It is exclusive in the sense that it discriminates against people who live below the poverty threshold— the millions of people who cannot buy or sell in the market. While the market has become a part of even the remotest of rural communities, it can be argued that the change in consumption habits and lifestyles is more a consequence of the profit-seeking habits of corporations rather than the change-seeking mentality of the rural poor.

That is an axiom that has remained constant in spite of millions of aid dollars. The sectorality of the development enterprise, which is a consequence of funding from specialist aid agencies and current thinking on development, is often an obstacle to planned, integrated development. While the issue of gender, its relationship to domestic violence, violence against women in society, and the inequitable gender-based distribution of resources in a family environment—need to be seen as problems on their own right, they also need to be seen as symptoms of a larger violence in society.

Download PDF sample

Rated 4.98 of 5 – based on 25 votes