Prescription TV: Therapeutic Discourse in the Hospital and by Joy V. Fuqua

By Joy V. Fuqua

Tracing the background of tv as a healing gadget, pleasure V. Fuqua describes how TVs got here to make hospitals appear extra like domestic and, later, "medicalized" the trendy domestic. She examines the advent of tv into the personal health facility room within the overdue Forties and Nineteen Fifties after which strikes ahead numerous many years to contemplate the direct-to-consumer prescription drug ads legalized in 1997. Fuqua explains how, as medical institution directors and architects sought methods of creating the sanatorium a extra inviting, custom-made house, television units got here to determine within the structure and structure of healthiness care amenities. tv brands seized at the proposal of healing television, specifying of their promotional fabrics how TVs will be utilized in the clinic and situated relating to the viewer. With the debut of direct-to-consumer prescription drug ads within the overdue Nineties, tv assumed a far greater position within the scientific industry. Taking a case-study technique, Fuqua makes use of her research of an advert crusade selling Pfizer's Viagra to demonstrate how tv, and later the web, grew to become the trendy domestic right into a clearinghouse for scientific info, redefined and redistributed clinical services and authority, and, within the strategy, created the modern consumer-patient.

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Mobility and Locative Media: Mobile Communication in Hybrid by Adriana de Souza e Silva, Mimi Sheller

By Adriana de Souza e Silva, Mimi Sheller

Mobilities has develop into a major framework to appreciate and research modern social, spatial, monetary and political practices. specifically as cellular media develop into seamlessly built-in into transportation networks, navigating city areas, and connecting with social networks whereas at the flow, researchers desire new techniques and techniques to collect mobilities with cellular verbal exchange and locative media. cellular conversation students have occupied with mobile phones, usually ignoring broader connections to city areas, geography, and locational media. consequently, they emphasised digital mobility and custom-made communique as a fashion of disconnecting from position, place and publics.

The starting to be pervasiveness of location-aware expertise urges us to reconsider the intersection between position, cellular applied sciences and mobility. Few stories have addressed the various alterations happening in cellular sociality and in city spatial methods in the course of the appropriation of those applied sciences. This edited assortment will handle this hole through exploring the intersection of mobility, cellular verbal exchange, and locative media, in addition to the consequences of this for adjoining fields equivalent to cellular paintings, cellular gaming, structure, layout, and concrete planning."

Chapter 12 of this booklet is accessible at no cost in PDF layout as Open entry at it's been made to be had less than an inventive Commons Attribution-Non Commercial-No Derivatives 3.0 license.

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FUBAR: soldier slang of World War II by Gordon Rottman

By Gordon Rottman

FUBAR: F***ed Up past All acceptance is a compact dictionary which takes a frank examine the Commonwealth, American and German slang utilized by the boys at the floor and exhibits how, even within the warmth of motion, they by some means controlled to hold their experience of humour, black even though it could actually were. - Publisher.


The soldier slang of worldwide struggle II was once as vibrant because it used to be evocative. This publication takes a glance on the Commonwealth, American and German slang utilized by the lads at the floor and indicates how, even in the Read more...

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Handbook of affect and social cognition by Joseph P. Forgas

By Joseph P. Forgas

This ebook deals a complete evaluate and integration of the latest examine and theories at the position of impact in social cognition and lines unique contributions from top researchers within the box. The functions of this paintings to components corresponding to scientific, organizational, forensic, future health, advertising, and ads psychology obtain specific emphasis all through. The publication is appropriate as a middle textual content in complex classes at the function of impact in social cognition and behaviour or as a reference for these attracted to the topic.

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Hoax: Hitler's Diaries, Lincoln's Assassins, and Other by Edward Steers Jr., Joe Nickell

By Edward Steers Jr., Joe Nickell

Did a collector with a knack for making sensational discoveries quite locate the 1st record ever revealed in the United States? Did Adolf Hitler really pen a revealing multivolume set of diaries? Has Jesus of Nazareth's burial textile survived the a while? Can the stunning actual account of Abraham Lincoln's assassination be present in misplaced pages from his murderer's diary?

Napoleon famously saw that "history is a suite of lies agreed upon," and Edward Steers Jr. investigates six of the main extraordinary frauds ever to achieve large reputation during this engrossing ebook. Hoax examines the legitimacy of the Shroud of Turin, might be the main hotly debated relic in all of Christianity, and the fossils imagined to determine humanity's "missing link," the Piltdown guy. Steers additionally discusses impressive forgeries, the Hitler diaries and the "Oath of a Freeman," and recognized conspiracy theories alleging that Franklin D. Roosevelt had earlier wisdom of the deliberate assault on Pearl Harbor and that the main points of Lincoln's assassination are recorded in lacking pages from John Wilkes Booth's journal.

The controversies that Steers offers exhibit that there are significant components enthusiastic about the good fortune of a hoax or forgery -- greed and the need to think. although the entire counterfeits and conspiracies featured in Hoax were scientifically debunked, a few stay mounted in lots of people's minds as fact. As Steers issues out, the good fortune of those frauds highlights a hectic truth: If precise heritage fails to entertain the general public, it's more likely to be neglected or forgotten.

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Communication for Development and Social Change by Jan Servaes

By Jan Servaes

This quantity underlines that improvement conversation: - Is, at the start, approximately humans and the method had to facilitate their sharing of information and perceptions so that it will impact optimistic developmental change.- is predicated on discussion, that is essential to advertise stakeholders' participation. Such participation is required with a view to comprehend stakeholder perceptions, views, values, attitudes and practices to allow them to be integrated into the layout and implementation of improvement initiatives.- Follows the two-way, horizontal version and never the conventional one-way, vertical version of Sender-Message-Channel-Receiver and more and more uses rising many to many varieties of conversation made attainable via new applied sciences. - supplies voice to these most influenced by means of the improvement issue(s) at stake, letting them take part at once in defining and enforcing options and selecting improvement directions.- acknowledges that fact is essentially socially constructed-and hence culture-specific. the results are that there could be varied realities (or diverse perceptions of an analogous fact) for a similar state of affairs based on particular teams' perceptions and wishes. therefore the function of improvement and through extension communique isn't really to "impose" the proper fact, yet relatively to foster discussion to facilitate mutual knowing between various views. - makes use of a couple of instruments, concepts, media and techniques to facilitate mutual knowing, outline and bridge transformations of perceptions, and take motion in the direction of swap, in accordance with the actual wishes of the improvement initiative. those instruments and strategies might be utilized in an built-in manner and are optimal while used initially of improvement initiatives.Jan Servaes is Professor and Chair of the dep. of conversation on the college of Massachusetts at Amherst.

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Advertising and New Media by Christ Spurgeon

By Christ Spurgeon

This complete creation explores the evolving dating among new media, ads and new media shoppers. Tracing the shift from 'mass' to 'my' media, ads and New Media significantly evaluates the social and cultural implications of elevated interactivity and buyer creativity for the way forward for advertisements, with examples drawn from the united states, the united kingdom, Europe, Australia and the peoples Republic of China.Features contain: evaluate of consumer-generated ads, together with the Coke Mentos phenomenon, and comparative research of the Dove ‘Real good looks’ and Axe/Lynx ‘Effect’ campaigns interviews with practitioners, offering first-hand insights at the effect of recent media on ads.

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Who Owns the Media? Competition and Concentration in the by Benjamin M. Compaine

By Benjamin M. Compaine

This thorough replace to Benjamin Compaine's unique 1979 benchmark and 1982 revisit of media possession tackles the query of media possession, offering an in depth exam of the present kingdom of the media undefined. conserving the wealth of knowledge of the sooner volumes, Compaine and his co-author Douglas Gomery chronicle the myriad adjustments within the media and the criteria contributing to those adjustments. additionally they study how the media is being reshaped by means of technological forces in all segments, in addition to through social and cultural reactions to those forces. This 3rd version of Who Owns the Media? has been reorganized and improved, reflecting the evolution of the media constitution. having a look past traditional knowledge and expectancies, Compaine and Gomery study the features of festival within the media market, current replacement positions at the meanings of focus, and eventually urge readers to attract their very own conclusions on a subject matter that's neither black nor white. acceptable for media practitioners and sociologists, historians, and economists learning mass media, this quantity is additionally used for complicated classes in broadcasting, journalism, mass verbal exchange, telecommunications, and media schooling. As a brand new benchmark for the present nation of media possession, it's precious to someone wanting to appreciate who controls the media and therefore the data and leisure messages got through media shoppers.

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The Electronic Media and the Transformation of Law by M. Ethan Katsh

By M. Ethan Katsh

Hugely publicized criminal instances, reminiscent of these regarding libel verdicts, obscenity prosecutions, the 1st modification, and different components of media legislations have concentrated realization on just one a part of the media's influence on legislations. This research, the 1st to discover the vast impression of desktops and tv at the way forward for the criminal method, explains the serious function of data and argues that the impact of the recent modes of communique may be obvious in adjustments happening in lots of components of the legislations. those components comprise the ambitions and reasons of legislations, the doctrines and principles of legislations, the strategies legislations makes use of to settle disputes and form habit, the felony occupation, and the values and ideas that underlie our approach of law.

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