101 marketing strategies for accounting, law, consulting, by Troy Waugh

By Troy Waugh

New advertising and marketing techniques for pro carrier companies This insightful consultant exhibits specialist providers pros like accountants, legal professionals, and specialists tips on how to industry their providers and promote higher. It covers the whole carrier transaction, from constructing a dating to final the deal and is helping carrier pros be sure the place they're within the promoting strategy and follow-through for the easiest consequence. With one hundred and one advertising innovations, specialist prone services will learn how to herald new consumers and construct larger relationships with latest ones.

Troy Waugh, CPA (Nashville, TN), is the writer of the hugely acclaimed publication energy Up Your earnings and some of the most sought-after audio system on revenues and advertising specialist companies within the kingdom. he's additionally the founding father of The Rainmaker Academy, the best revenues and advertising and marketing education classes within the U.S. and Western Europe.

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But all prospects do not—and should not—convert to clients. Here are ideas to help you convert prospects into clients. Take Action Immediately Not immediately following up with prospects causes them to go cold. Then you are right back where you started. The prospect will likely forget meeting you. Or, the prospect may think you are not interested in serving her. Furthermore, your response time to a lead’s request is an indication of your response time when he is a client. So take action quickly when you receive a telephone inquiry, a trade-show lead, a referral, or other lead.

An imaginative bonus plan will stimulate employees to help attract and retain clients. Finding and retaining loyal employees is one of the secrets to marketing success. When you create pay plans that are imaginative and fun, and when you can tap into other motivators such as recognition and family support, you will keep your best people and keep them excited about their work. They can also help you recruit more people like them. I have researched this concept thoroughly over the past few years with many firms and other consultants.

28 C H A P T E R THREE Qualifying 13 Big Hat, No Cattle 14 NEAD-PAY 15 Too Busy to Grow? ” Take notice of the people with whom you are networking. ” In The Millionaire Next Door, authors Thomas J. Stanley and William D. Danko assert that the typical millionaire has a boring business and can be met in a trade association. Most millionaires do not flash their wealth. ” Finding Wealthy Prospects The book points out that very often those who supply the wealthy become wealthy themselves. ” They estimate hundreds of billions of tax dollars will be paid to the federal government during the next 10 years.

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